At the start, we’ll work with you to develop a script to ensure it’s formatted effectively for animation and hits the right time. We write a description of everything that will happen in the visuals and the sound of the animation and include visual references and sketches.
Once all stakeholders finalise the script, we concept and produce the visuals, creating a style guide of characters and graphics, using the brand guidelines. A storyboard is created which shows how the animation will look, scene-by-scene.
After script and artwork sign-off, we begin animation. This is the most time-involved step which brings everything to life. At the same time, the voice-over is recorded which is reviewed by all the stakeholders and includes one revision.
After review by all stakeholders with three revision steps, the final version of the animation is produced as well as any cut-down versions, clips, and gifs. All of the final delivery files are hosted on your unique project portal.